Threat Level – Low

Multiply was a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their “real-world” network. The website was launched in March 2004 and is privately held with backing by Vantage point ventures, Point Judity, Transcosmos, and private investors. Multiply has over 11 million registered users. The company was headquarterd in Boca Raton Florida, but moved to Indonesia early in 2012 and recently announced intentions to switch to e-commerce, dropping the social networking aspect entirely. Quantcast estimates Multiply has 3.5 million monthly U.S. unique visitors.

On Multiply, a user’s network was made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Additionally, users were encouraged to specify the nature of their relationship with one another, making it possible to share content with their entire network of closely related people, or subsets thereof including friends, family, professional contacts, and so on.

Multiply, people, peg people , three

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