Orkut

orkut

Threat Level – Moderate

Orkut is a social networking website that is owned and operated by Google.   The service is designed to help users meet new and old friends and maintain existing relationships. The website is named after its creator, Google employee Orkut Buyuokkatti Although Orkut is less popular in the United States than competitors Facebook and MySpace , it is one of the most visited websites in India and Brazil.  As of October 2011, 59.1% of Orkut’s users are from Brazil, followed by India with 27.1% and Japan with 6.7%.

Originally hosted in California, in August 2008 Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte.   This was decided due to the large Brazilian user base and growth of legal issues.

As of October 2012, Alexea traffic ranked Orkut.com 746th and Orkut.com.br 738th in the world; the web site currently has over 33 million active users worldwide.

I was first made aware of Orkut after I spoke with a family who had an exchange student from Brazil living with them.  He had introduced Orkut to the other children in the house innocently with his casual use.  This one is mainly in India and Brazil.  Interestingly enough this is another Google owned company.

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