Threat level – Very Low

Shazam is a commercial mobile phone based music identification service, with its headquarters in London, England. The company was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang and Dhiraj Mukherjee.

Shazam uses a mobile phone’s built-in microphone to gather a brief sample of music being played. An acoustic fingerprint is created based on the sample, and is compared against a central database for a match. If a match is found, information such as the artist, song title, and album are relayed back to the user. Relevant links to services such as iTunes, YouTube, Spotify or Zune are incorporated into some implementations of Shazam.

As of September 2012, Shazam has raised $32 million in funding. And is continually growing into the social media field. You can now share the songs that you identify with your Shazam app to let others know what you are tagging. All this sounds innocent and doesn’t really seem like an app to be concerned with until now.

Shazam has teamed up with movie production companies for a new twist of using Shazam. If you are watching television and notice a caption at the bottom that says Shazam for Red Band, be aware! This means they want you to launch your Shazam app to hear the trailer. It identifies the trailer then launches the red band movie trailer on your device. A Red Band trailer is an 18 plus graphic movie trailer that you don’t want your child watching. I saw this for the first time tonight, and figure it is only going to be used more and more. Just watch out for the Shazam now on your television. Your kids know exactly what that means!

Blue, blue app, s, letter s

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