Threat Level – High

Charm is an app that is being marketed as ‘You are more than a profile picture’  The reason they are sticking with this tag is due to the fact that the app is a dating app with video sharing capabilities.  Charm is a freshly redesigned app from the creators of Meet Me (formerly my yearbook).  Meet Me is another popular dating app that I reviewed last year in archive that is one of hundreds of social media dating applications. Most dating applications and websites allow for picture or multiple picture uploads to your profile page.  Charm is trying to steer more toward the video frenzy of Vine and Instagram and going with a video profile approach allowing its users easy to access video recorder and uploader from inside the application.

Created by the founders of the Charm app asks users to upload short videos of themselves to attract others, positing that film provides a more realistic profile than just a picture. As quoted from the CEO Geoff Cook  “In many cases that photo is the best photo of that person ever taken and five or 10 years old,” said CEO Geoff Cook, who, along with his sister and vice president of brand strategy Catherine Cook, contends that the images appearing on most people’s Facebook feeds and traditional online dating profiles are a “best of” or “highlight reel” from that person’s life.  “Our purpose is to encourage authentic exchanges between people,” said Geoff Cook, who added that Charm is the first of four standalone apps the company is releasing.

The videos on Charm range from 3 to 10 seconds and users can host a maximum of four videos at one time.  Videos can be uploaded easily from inside the app.  This app is intended for an adult audience and adult dating services.  If you see this app on your child’s device, remember that adults are primarily using this app.  Find out why your child has this app and what they are using it for.  I did give this a high threat level due to the fact that children should not be utilizing a dating service app or website.

This app is free and is available on both android and apple markets.  Meet Me also has a website with Charm tie ins.


App search Tags- Red, blue, heart, red heart, blue heart, red blue circle


What is a #hashtag ?


After a recent presentation, I got a couple requests on an article about hashtags. So let’s take a Hashtag journey.

If you’re a social media rookie and don’t understand hashtags (those words followed by a #) they may seem confusing and unnecessary. But they are important to the way we communicate online, and it’s important to know how to use them.

On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the American Idol finale, you would include #AmericanIdol in your tweet to join the conversation. Click on a hashtag to see all the posts that mention the subject in real time. This will allow you to see multiple users that have also typed the same #americanidol hashtag. Almost like a way to search words that are associated with a topic.

The hashtag’s widespread use began with Twitter but has extended to other social media platforms and will continue to spread.

In 2007, developer Chris Messina proposed, in a tweet, that Twitter begin grouping topics using the hash symbol. Twitter initially rejected the idea. But in October 2007, citizen journalists began using the hashtag #SanDiegoFire, at Messina’s suggestion, to tweet updates on a series of forest fires in San Diego. The practice of hashtagging took off; now users and brands employ hashtags to cover serious political events (#presidentialection) or events (#2014olympics)

Numbers are supported, so tweet about #50Tophits for music. However, punctuation marks are not, so commas, periods, exclamation points, question marks and apostrophes are out. Forget about asterisks, or any other character.

Keep in mind that the @ symbol does something completely different. Using @ before a person’s Twitter handle will tweet at him directly, letting him know you have written to him via the @Connect tab. A hashtag will not. Sometimes users will hashtag a celebrity’s name instead of using her Twitter handle — it is acceptable to tweet #Mileycyrus or @mileycyrus. But if you are trying to reach someone directly, don’t use a hashtag.

There is no preset list of hashtags. Create a brand new hashtag simply by putting the hash before a series of words, and if it hasn’t been used before, and the You’ve invented your first hashtag.

Remember hashtaging is also a trend that kids are using on social media platforms that don’t necessarily recognize them as a way to search, but kids want to be funny with them.